A common belief is that all jewelers are out to get you and that you're going to pay too much for a diamond or engagement ring. This is true for all industries and businesses, not just the jewelry industry. There are good businesses and there are not so good businesses. There's always a chance to pay more than you have to when buying a car, electronics, jewelry, or whatever. The key is to do your homework and find a jewelry store that you know is creditable; sometimes a referral from a friend is the best place to start. Now it’s true that most jewelry store prices will start off listing higher than many of the on-line businesses, but you have to consider all things.
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